Case Study: XL Axiata boosts customer experience, cuts churn, and grows revenue with TIBCO Software

XL Axiata Calls on Fast Data to Disrupt Telco Markets

XL Axiata, a major Indonesian mobile operator serving about 62 million customers, set out to become a leader in mobile Internet in a market dominated by prepaid users and a state-owned competitor. The company struggled with siloed IT systems that prevented agile, integrated marketing and sales—making it hard to predict customer needs, optimize campaigns, and drive data revenue.

XL implemented TIBCO’s SOA-based integration platform with Spotfire analytics and BusinessEvents for event-driven, real-time insights, starting with a proof of concept and close vendor partnership. The integrated fast-data solution delivered real-time visibility across systems, improved customer experience, reduced churn, boosted upsell and average revenue per user, enabled campaign monitoring and transaction tracing, and protected revenue by detecting abuse quickly.

XL Axiata

Simeon Iheukumere

Head of IT Service Build