Case Study: Whispir achieves 3,000% API usage growth and 30% of product revenue from APIs with TIBCO Mashery (TIBCO Software)

Whispir Speaks Up and Grows Software Adoption with Mashery

Whispir, a Melbourne-based SaaS that turns applications into multi-channel communications platforms, needed a way to make email, SMS, social, voice and other channels interoperable and easily customizable for customers. Their early approach of one-off integrations was costly to deliver and maintain, so they sought a faster, lower‑cost solution that would let customers self-service customizations and create a new revenue stream.

Whispir adopted TIBCO Mashery API Management to provide a branded developer portal and consolidated, customizable APIs—portal setup took weeks and API consolidation was completed in months. Adoption surged (3,000% year‑over‑year increase in API usage and a 112% rise in calls over five months), and the API now generates more than 30% of product revenue, with additional mobile APIs planned.

Whispir

Jordan Walsh

Product Architect