Case Study: VMware achieves global predictive lead scoring and automated pipeline forecasting with TIBCO Software's Spotfire Data Science

VMware - Customer Case Study

VMware, a global leader in virtualization and cloud infrastructure, needed a way for its data science team to quickly build predictive lead-scoring and pipeline-forecasting models without repeating work for each sales region. The team also required easy delivery of scored leads from the marketing automation system to the right sales reps, plus collaboration, versioning, and the ability to use existing database and Hadoop data sources.

Using TIBCO Spotfire Data Science, VMware’s global team can now build, track, version-control, and collaborate on models end-to-end—from ETL and modeling to production—eliminating build-stage bottlenecks and standardizing work across regions. Scored leads and targeted pricing/packaging information are pushed directly into the marketing automation system for the appropriate sales personnel, accelerating engagement and improving pipeline visibility.

VMware