Case Study: The CementBloc achieves faster, integrated analytics to optimize multi-channel healthcare marketing with TIBCO Software's Spotfire

TIBCO Spotfire Analytics Power The CementBloc’s Innovative, Converged Healthcare Relationship Marketing Initiatives

The CementBloc is an integrated, multidisciplinary health-and-wellness agency serving major pharmaceutical clients. Facing a shift from single-channel sales-force promotion to two-way, multi-channel relationship marketing, clients needed to “close the loop” across disparate personal and non-personal data sources (sales reps, websites, email, mobile, social and more)—a task that proved slow and unwieldy using SPSS or spreadsheets.

The CementBloc’s Intelligence & Analytics group implemented interactive TIBCO Spotfire dashboards and a Web Player to integrate sales-rep iPad clickstreams, prescribing data, web behavior, email and social listening into one visual platform. Delivered as weekly flash and monthly deep-dive reports, the solution delivered faster, actionable insights—revealing which channels drove quality traffic, enabling what-if analyses and real-time optimization of marketing spend—boosting client decision speed and the agency’s competitive value.

The CementBloc

Ira J. Haimowitz

Executive Vice President, Analytics and Operations