Case Study: Rotten Tomatoes achieves triple-digit API growth and rapid partner onboarding with TIBCO Software (Mashery)

Rotten Tomatoes Rates Mashery 100% on the Tomatometer

Rotten Tomatoes, the web’s leading source for aggregated professional movie reviews, needed to turn its reviews and large database into broader strategic partnerships but found its private API program overwhelmed the team. Growing demand outpaced capacity—ROI fell as the company could only handle one partner at a time, onboarding took months, and repeated legal negotiations were resource‑intensive—and Rotten Tomatoes also lacked the developer community and tools to scale the program.

They implemented TIBCO Mashery, launched five public APIs and a branded partner portal with standardized terms, quick API key provisioning, developer docs and a forum. Within a year API key distribution rose 370% and quarter‑over‑quarter traffic grew over 378%; onboarding moved from one partner every two months to managing 4–5 at once with integrations completed in days. The portal also reduced support inquiries, improved analytics, and helped expand integrations with partners like Apple, Comcast, Dish and Google/YouTube.

Rotten Tomatoes

Lily Liang

Product Manager