Case Study: Riteway achieves 10x faster insights and 100% adoption with TIBCO Software's Spotfire analytics

Riteway and BeaconUnited Buy into Analytics Success with Spotfire

Riteway, a BeaconUnited division that builds CPG brands for roughly 100 clients across the US Southeast, faced rapid data growth that outpaced Excel and left analysts spending 80% of their time wrangling Nielsen and POS data. They needed scalable, interactive analytics that could map to store-level geolocation, support predictive modeling, and deliver actionable insights to sales teams and retail buyers without forcing clients to download apps.

After evaluating 50+ tools, Riteway deployed TIBCO Spotfire on AWS for its interactive visualizations, predictive features, and data-sharing flexibility. The platform achieved 100% adoption, cut time-to-insight by 10x (category analyses reduced from a week to hours), paid for itself within a year, enabled rapid refreshing across 80 categories, strengthened retailer relationships, and supported measurable business growth and improved distribution for clients.

Riteway

Elisa Westlund

Director of Insights, Analytics, and Marketing