Case Study: Rexel achieves an omni-channel customer experience and industrialized integration with TIBCO Software

Rexel Supplies an Omni-channel Customer Experience

Rexel, a global leader in electrical supplies with operations in 32 countries, faced rapid, acquisition-driven growth that left its IT landscape fragmented across heterogeneous systems and channels—agencies, mobile sales, a merchant website, mobile apps, EDI, and 37 call centers. The company needed to unify customer knowledge and make its 35,000 product references broadly available to support an accelerated multichannel strategy while remaining agile.

Rexel implemented TIBCO ActiveMatrix BusinessWorks to industrialize integration, using pivot formats and orchestration to connect transactional, cognitive, channel and reference systems. The platform now manages about 400 interfaces and nearly 700,000 daily calls, enabling a service-oriented architecture, better cost control for new services, and a more open, accessible information system that supports ongoing digital transformation.

Rexel

Claudio Borlo

Chief Information Officer