Case Study: Regent University achieves immediate real-time lead follow-up with TIBCO Software (TIBCO Cloud Integration)

Regent University Realizes Fast Lead Follow-Up

Regent University, a rapidly growing Christian university, needed to scale admissions outreach to support enrollment growth. After deploying Ellucian CRM Recruit to personalize recruiting, they discovered no fast way to import leads from their Oracle database—manual rekeying or hourly batch transfers would slow response times and hurt conversions, so real-time lead synchronization was required.

They selected TIBCO Cloud Integration for its ease of deployment and reliable real-time data exchanges, setting up the integration without training. The solution streams leads into Ellucian instantly, surfaces transfer errors for quick fixes, supports on-demand mass updates, and enabled counselors to call prospects within minutes—improving prospect experiences, internal efficiency, and helping sustain enrollment momentum.

Regent University

John Reddy

Director of Web Development