Case Study: News Corp Australia achieves higher ad revenue, lower costs and faster time-to-market with TIBCO Software's Mashery API platform

Reduced costs, increased subscribers and advertiser revenue

News Corp Australia, the country’s leading media company, faced major digital disruption: a monolithic platform that limited capacity, slowed development with two- to six-month release cycles, and made it hard to grow advertising revenue, subscribers, and reduce digital costs. The business needed faster, more flexible ways to respond to market and consumer shifts.

They adopted TIBCO Mashery APIs to enable rapid, codeless development and experimentation across channels. The platform cut time to market from months to multiple releases per day, eliminated major-release outages, and scaled usage from just over 2 million to over 9 million daily API calls. It also allowed thousands of articles to be published to Apple News weekly at no incremental cost and improved audience targeting for advertisers while supporting subscription-product evolution.

News Corp Australia

Myles Lagolago-Craig

Head of Platforms