Case Study: MMI Agency achieves real-time actionable insights and halves reporting time with TIBCO Software’s Spotfire

MMI Agency Advertises in a Real-time World

MMI Agency, a Houston-based advertising firm that helps brands win on new platforms by turning consumer, market, and platform data into actionable recommendations, faced a real-time challenge: social media produced massive streams of information and the agency needed portable, easy-to-use, and scalable analytics to identify relevant signals and respond to consumers in the moments that matter.

MMI adopted TIBCO Spotfire as a single real-time analytics platform—no preprocessing required—with end-to-end workflows from exploration to modeling and visualization and mobile access. The switch replaced manual Excel/PPT processes, cut time to produce reports and insights in half (from days to hours), enabled interactive client “what-if” sessions, automated reporting, improved client outcomes, and freed capacity to grow the business, with Spotfire now used regularly by half the organization.

MMI Agency

Benjamin Spiegel

CEO