Case Study: LOTTE Members achieves real-time omnichannel personalization and stronger customer loyalty with TIBCO Software

LOTTE Members Defines Customer Centricity with Omnichannel Communications and Personalized Loyalty Program

LOTTE Members, the marketing hub for Korea’s LOTTE Group and operator of the L.POINT loyalty program with 40 million users, struggled to manage loyalty points and analyze customer behavior across dozens of affiliates. Outdated systems prevented effective targeting, measurement, and real-time action, leading to underperforming campaigns and dissatisfied customers.

To fix this, LOTTE built the LOTTE Members Marketing System (LMMS) on TIBCO’s Connected Intelligence platform, delivering an omnichannel, event-based view and easy-to-use tools for marketers. The platform nearly doubled real-time event processing (from 8 million to 15 million), tripled message throughput to 300,000 member messages per hour, reduced costs and time-to-market, and enabled personalized, right-time offers that improved campaign performance and customer loyalty.

LOTTE Members