Case Study: London Theatre Direct achieves massive ticket-sales and revenue growth with TIBCO Software's Mashery API

London Theatre Direct Presents APIs for Better Ticket Selling

London Theatre Direct (LTD), one of the first websites to sell London theatre tickets, faced an antiquated, manual allocation system that caused lost sales and a poor buying experience—agents had to call box offices for tickets, theaters manually shifted allocations, and customers shopped across multiple sites with no real-time availability.

LTD adopted open APIs powered by TIBCO Mashery to provide a secure booking engine, interactive seating plans and live availability, and to onboard partners rapidly. The platform now lists around 4 million tickets at any time, drove a single-show uplift of 700% more tickets sold and a 500% increase in ticket value, enabled new B2B partnerships and a major contract win, and delivered higher conversion rates and basket values.

London Theatre Direct

Francis Hellyer

Co-founder