Case Study: Kraft Foods achieves 375% productivity improvement with TIBCO Software (S-PLUS)

Kraft Foods Improves Productivity by 375% with Spotfire

Kraft Foods, a global leader in branded foods and beverages found in 99% of households across 150+ countries, faced a bottleneck in product development: sensory scientists and statisticians needed fast, reliable evaluation of human panelists to guide formulation and supplier decisions, but relied on lengthy, paper-based analyses that slowed decision-making and obscured actionable insights.

Kraft implemented S-PLUS with Trellis graphics to deliver high-performance analytics and one-page, visualization-rich reports. The new workflow cut analytic and reporting time from hours to minutes, improved decision speed and confidence, raised productivity by 375%, and made panelist evaluation, product formulation changes, and team morale more efficient and effective.

Kraft Foods

Frank Rossi

Principal Scientist