Case Study: Knowland connects hospitality data for sustainable growth and frees developer time with TIBCO Software (TIBCO Cloud Integration)

Knowland Connects Its Hospitality Knowledge for Sustainable Growth

Knowland is a SaaS provider of hospitality market intelligence that helps hotels and venues leverage historical contact data, group booking patterns, and benchmarking. As the business grew, a patchwork of home‑grown internal applications left data siloed and Salesforce disconnected from core workflows, causing processes to lag behind product success.

Working with Orion Global Solutions and implementing TIBCO Cloud Integration, Knowland created low‑code connectors to synchronize data with Salesforce daily and manage details for 200,000 hotels. The integration cut developer time spent on data issues by about 10–15%, reduced integration work to nearly zero, supported tens of thousands of users with richer, up‑to‑the‑minute data, and enabled better customer experiences while paving the way to expose APIs and data as a product.

Knowland

Steve Titus

Chief Technology Officer