Case Study: Jumbo achieves a 360-degree customer view and GDPR-compliant loyalty program with TIBCO Software

Jumbo Puts Customers First and Increases Loyalty with Master Data Management

Jumbo, one of the largest supermarket retailers in the Netherlands and Belgium, needed to unify rapidly growing and fragmented customer and product data—exacerbated by acquisitions like La Place, thousands of products with hundreds of attributes, and many new touchpoints—while launching a personalized loyalty program and meeting GDPR requirements. Without a single source of truth, the company struggled to maintain data quality, track customer journeys, and enforce privacy controls.

Working with partner Systemation, Jumbo implemented TIBCO EBX master data management to create a centralized, model-driven data platform. Using Systemation’s EBX accelerator and automated deployment framework saved up to 30–40% in implementation time; customer and location domains were live within six months. The result: a seamless, GDPR-compliant loyalty launch, fewer data-related customer issues, stronger data governance, and a growing 360° view of customers to drive personalization and operational efficiency.

Jumbo

Marc van Weelden

Product Owner Master Data