Case Study: IT company achieves plug-and-play AI-powered marketing integration with TIBCO Software

IT company uses plug-and-play integration for AI-powered marketing automation

This IT company provides a unified e-commerce software platform covering marketing, sales, customer and order processing and needed a standardized, CRM-agnostic way for clients to quickly connect to its AI-powered marketing automation offering. The challenge was to deliver a plug-and-play integration that worked with many CRM and SaaS systems without forcing customers into complex, bespoke projects.

By adopting TIBCO Cloud Integration and its pre-built connectors, the company enabled fast, plug-and-play connectivity to a broad range of CRMs and business systems. Customers gained self-service integration, broader use of marketing data across their organizations, faster deployments and ROI, higher satisfaction, and increased revenue as teams could focus on engagement rather than integration.