Case Study: Inquba achieves enhanced, real-time customer experience with TIBCO Software

inQuba Delivers Context for Enhanced Customer Experience

inQuba is a SaaS customer‑experience (CX) orchestration platform that helps companies listen to customers, learn from feedback, share insights internally, and engage to close the loop. Facing a market of fragmented point solutions, inQuba needed a single, end‑to‑end architecture with Single Sign‑On, embedded BI, interoperability with CRM and operational systems, and the ability to ingest both structured and unstructured data (web, voice‑to‑text, surveys) to deliver contextual, journey‑based CX at scale.

Rather than build everything in house, inQuba integrated best‑of‑breed components—using TIBCO BusinessWorks for integration, Spotfire for analytics, and Jaspersoft for embedded BI—to provide SSO, APIs, rich visualizations, and seamless data exchange. The platform now delivers clear differentiators: journey‑anchored personalization, cause‑and‑effect analytics (NPS, propensity to buy, retention), daily frontline feedback to mobilize the enterprise, faster time to value, and measurable improvements in customer loyalty and profitability.

Inquba

Paul Cole

President