Case Study: InterContinental Hotels Group achieves 27% YoY revenue growth and rapid partner onboarding with TIBCO Software (TIBCO Cloud Mashery)

IHG Grows Partners, Revenue, Average Order Size

InterContinental Hotels Group (IHG), which operates 4,600+ hotels across 11 brands, needed a faster, more flexible way to grow international affiliate relationships and preserve customer loyalty. Their existing partner onboarding relied on cumbersome B2B feeds and restrictive affiliate requirements that excluded smaller and international partners, leaving them behind evolving omnichannel travel distribution trends.

IHG worked with TIBCO Cloud™ Mashery and a Strategy Services team to build an API-driven partner program and dynamic developer portal, moving from concept to live in a few months. The result: partners grew from under 10 to nearly 100, revenue rose 27% year-over-year, onboarding shrank from one partner per quarter to under a day, and average order value increased 37%.

InterContinental Hotels Group

Ryan Hudgins

Performance Marketing Manager, Global Affiliate Program