Case Study: Affin Hwang Asset Management achieves improved customer experience and increased sales leads with TIBCO Software

How Affin Hwang Improved Customer Experience with Open Banking

Affin Hwang Asset Management, a Malaysian financial firm, faced the challenge of modernizing its customer experience and competing with nimble fintech entrants while complying with strict industry regulations. The company needed to break down siloed data, better profile customers, and enable faster delivery of digital services and new revenue opportunities.

Affin Hwang formed a data analyst team and implemented TIBCO Data Virtualization to unify its data into a single, real-time source, then used APIs managed by TIBCO Cloud Mashery to securely partner with fintechs and expose data as products. The changes improved customer profiling, increased sales leads, opened new customer segments and revenue streams, and accelerated the firm’s ongoing digital transformation with the TIBCO Connected Intelligence platform.

Affin Hwang Asset Management