Case Study: IT Infrastructure Company achieves faster, easier predictive marketing and customer lifetime value modeling with TIBCO Statistica (TIBCO Software)

High Tech Company Improves Marketing with Predictive Analytics

A global IT infrastructure company supporting hundreds of internal clients faced a growing analytics challenge: its analytics team relied on legacy platforms that required heavy coding for data extraction, processing, and predictive modeling (customer acquisition/retention, up-sell/cross-sell, and customer lifetime value), and leadership asked the team to evaluate migrating to the TIBCO Statistica platform by running a feasibility analysis and building a customer lifetime value model.

The team used their Teradata Data Lab for extraction and Statistica for advanced analytics, benefiting from menu-driven data preparation, built-in Random Forest and clustering, auto-generated visualizations, and easy model output saving. In a few months the Statistica approach produced a statistically valid CLV analysis and actionable marketing recommendations with less coding, faster experimentation, and greater business value, and the team plans to integrate Statistica outputs into the company’s data warehouse.