Case Study: Havas Media achieves improved campaign performance and faster analytics with TIBCO Software's Spotfire Data Science platform

Havas Media Improves Campaign Performance

Havas Media, a global communications and marketing agency, faced a mounting challenge as exponential digital and mobile data outpaced its analytics processes. Reliant on SQL and SAS specialists, the company’s insights were slow, locked in “black box” workflows, and inaccessible to account teams and clients who needed real-time, actionable campaign intelligence.

Havas deployed the TIBCO Spotfire Data Science platform via its Artemis open-data environment to provide self-service analytics, reusable algorithm libraries, and in-warehouse computation for security and scale. The solution enabled hundreds of account managers to run drag-and-drop analyses, cut analytics time from months to hours, improve campaign performance with insights like customer lifetime value and segmentation, and drive client growth through repeatable, operationalized data science.

Havas Media

Sylvain Le Borgne

EVP Data Platforms