Case Study: Genting Casinos UK achieves VIP personalized customer experiences and strategic agility with TIBCO Software

Genting Bets on TIBCO Fast Data

Genting UK, part of the Genting Group, operates over 40 casinos across the UK plus an online casino and two provincial brands. Faced with the need to shift IT from a back-office function to a customer-focused enabler, Genting set out to deliver a seamless, personalized journey across channels and support a new integrated resort experience.

Using the TIBCO Fast Data platform — including BusinessEvents, BusinessWorks, Spotfire and Messaging — Genting implemented a real-time integration and analytics solution that turned IT into a strategic differentiator. The platform enabled personalized experiences for some 6 million customers, supported ongoing innovation, and helped the company win industry recognition as a technology trailblazer.

Genting Casinos UK

Chris Ashworth

Director of IT