Case Study: General Mills achieves democratized analytics and faster insights with TIBCO Spotfire (TIBCO Software)

General Mills Feeds Smart Marketing and Decision-making with Spotfire

General Mills, one of the world’s largest food companies, set out to “democratize” its data and build an enterprise-level collaborative analytics and reporting service so teams across the organization could access and act on insights. The challenge was removing barriers to self-service BI and eliminating time-consuming manual data gathering that slowed decision-making.

By deploying TIBCO Spotfire, General Mills delivered reliable visualizations and a self-service analytics platform that freed users to explore data directly. The solution eliminated the 4–6 hours previously spent gathering data, accelerated action, reduced costs, and improved brand value, customer interactions, loyalty, and product delivery — earning industry recognition for innovation.

General Mills