Case Study: Farminform achieves superior pharmacy targeting and market intelligence with TIBCO Software’s Spotfire DecisionSite

Farminform Provides Critical Analysis and Market Intelligence to Leading Pharmaceutical Companies with TIBCO Spotfire

Farminform is the Netherlands’ independent provider of pharmaceutical market data and consulting, tracking over 95% of Dutch drug sales across 16,000+ product packs and 1,800+ pharmacies. It needed to protect proprietary data while making sense of highly complex, multi‑tier sales classifications (up to 75 pharmacy segments) and move beyond static Excel reports to support targeted marketing and new‑product launches.

By adopting Spotfire DecisionSite, Farminform gained interactive visual analytics that aggregate data anonymously, enable real‑time filtering, mapping and correlation views, and let users tune fiFOCUS classifications on the fly. The result was a new, marketable fiFOCUS service that produces actionable target lists, improves pharmacy and physician targeting, and helps clients launch and track products more effectively.

Farminform

Harm Friskus

Analyst