Case Study: Edmunds achieves massive developer adoption and multimillion-dollar revenue with TIBCO Software (Mashery)

Edmunds.com Revs Up Partners and Revenue with APIs

Edmunds.com, a leading car-shopping and research site, needed a faster, scalable way to deliver its rich automotive data to developers and partners—flat files and FTP weren’t practical for growth or rapid onboarding. The company sought an API-driven data layer to open its data, accelerate innovation, and simplify partner integration.

Edmunds chose TIBCO Mashery for API management and developer outreach, made its API open and free, and used tools like I/O Docs and evangelism to drive adoption. The result: developer registrations jumped 742% in two years and production developers surged (5,150% quarterly as of Q3 2013), app development time fell up to 75%, the API became a multi‑million dollar revenue stream, and new partnerships with thousands of dealers and companies like eBay, Toyota, and Ask.com followed.

Edmunds

Ismail Elshareef

Sr. Director, Open Platform