Case Study: Cortal Consors achieves up-to-the-minute visual customer insights with TIBCO Software Spotfire

Cortal Consors Brings Customer Data to Life with TIBCO Spotfire

Cortal Consors, a direct broker serving over one million customers across Europe, faced a fragmented information cycle spread across specialized customer systems and a Data Warehouse that produced two-day-old reports. As the bank shifted toward investment banking after joining BNP Paribas, management needed forward-looking, visual insights (not static tables) and the ability to integrate external socio-demographic data to support faster, campaign-driven decisions.

By deploying Spotfire DecisionSite to consolidate multi‑sourced data and deliver guided, interactive visual analysis via a thin client, Cortal Consors gained same‑day, up‑to‑the‑minute insight into customer behavior and key indicators. The bank now rapidly identifies successful campaigns and conversion patterns, analyzes non‑warehouse data, explores hypotheses visually to uncover attrition and segment dynamics, and makes quicker, better-informed marketing and management decisions.

Cortal Consors

Jörg Neumann

Manager Customer Intelligence