Case Study: AA Ireland achieves real-time dynamic pricing and higher customer conversion with TIBCO Software

Closed Loop Continuous Learning with TIBCO

TIBCO addressed a common pain for insurers: legacy, black‑box dynamic‑pricing solutions that are slow to react to market and regulatory shifts and struggle with complex pricing logic, third‑party data, customer acquisition/retention and price‑elasticity modeling as quotes move online. Insurers needed a configurable, auditable system that could optimize premiums, capture high‑value customers and remain compliant while competing with new entrants.

TIBCO delivered a closed‑loop, continuous‑learning platform combining TIBCO Data Science, Spotfire and Streaming to score GLM/ML models in real time (under 20 ms), persist PMML models, automate rebasing with diagnostics and explainability, and block quote manipulation. The solution produces faster quote responses, automated model governance and approvals, improved targeting of discounts/commissions for acquisition and retention, reduced fraud risk, and greater agility—demonstrated in deployment with the Automobile Association of Ireland.

AA Ireland