Case Study: Citibank Brazil achieves 70% reduction in account opening time and improved customer experience with TIBCO Software

Citibank Brazil Banks on Digital Business and TIBCO for Increased Competitiveness

Citibank Brazil, serving medium to large commercial clients across 20 cities, faced intense competition from branch-heavy banks and needed to improve customer satisfaction and operational efficiency. The bank’s processes were paper-heavy, manual, and hard to measure end-to-end, creating fraud and control risks that hindered digital growth and faster service delivery.

To address this, Citibank implemented TIBCO ActiveMatrix BPM and Spotfire analytics (and later TIBCO’s integration platform) in under 18 months with TIBCO Professional Services support. The solution cut account-opening time by 70%, boosted sales-force productivity by 50%, freed managers to spend 20% more time with clients, and delivered real-time dashboards and an integrated technology blueprint for global digitalization.

Citibank

Roberto Mercadante

Sr. VP