Case Study: Caesars Entertainment achieves a fully connected, personalized guest experience with TIBCO Software

Caesars Entertainment delivers a fully connected guest experience

Caesars Entertainment, a global casino-entertainment leader serving over 115 million guests across 55 properties with more than 63,000 employees, faced growing difficulty delivering personalized, agile experiences because of legacy, point-to-point integrations across a multi-cloud environment. The fragmented data architecture prevented consistent sharing of customer information and slowed innovation.

By adopting TIBCO Cloud Integration and TIBCO Cloud API Management, Caesars moved to API-led integrations across its hybrid landscape, creating a unified customer profile and enabling rapid reuse of services. The result is a fully connected guest experience—real-time offers, faster check-in, personalized leaderboards and betting experiences, and features like the mobile concierge Ivy—while accelerating time-to-market and enabling continuous experimentation and improvement.

Caesars Entertainment

Nanda Reddy

Chief Enterprise Architect