Case Study: Blendtec achieves faster customer service and 50% e-commerce growth with TIBCO Software's Cloud Integration

Blendtec Blends System Data for Smoother Operations and Cost Savings

Blendtec, a global maker of high-speed commercial and residential blenders, faced mounting service and warranty costs during rapid growth because customer, order and warranty data were siloed between Microsoft Dynamics AX (ERP) and Dynamics CRM Online. Service and sales teams had to search multiple systems to verify warranty status and order information, causing delays, outdated records, and inefficient processes.

Blendtec implemented TIBCO Cloud Integration to synchronize data in real time between cloud and on‑premises systems, tying website orders, ERP and CRM together and pushing data into its BI platform. The result: faster case resolution and marketing fulfillment, more accurate warranty tracking and lower service costs, real‑time shipment and inventory visibility, and a 50% increase in e‑commerce sales—enabling better decision‑making across the company.

Blendtec

Neil Shelley

CRM Administrator and Integration Specialist