Case Study: Banco Azteca achieves business reinvention and ecosystem-driven customer experiences with TIBCO Software

Banco Azteca Reinventing the Business, Building an Ecosystem, and Creating an Innovation Culture

Banco Azteca, part of Grupo Salinas and operating across Latin America, provides consumer credit, personal and small business loans, credit cards, mortgages and payroll services. Facing the need to reinvent its business and better serve a new digital customer base, the bank sought to create stronger linkages between its banking and retail businesses, deliver contextual offers, and embed a culture of governed innovation across the organization.

By driving a digital transformation and organizing IT around governed innovation under transformation director Javier Solano Vázquez, Banco Azteca built an ecosystem that connects financial and retail transactions and delivers insight-driven, contextual customer experiences. Leveraging integration and messaging technologies, the initiative produced greater customer value, more compelling experiences and a renewed business model spanning banking and retail.

Banco Azteca

Javier Solano Vazquez

Transformation and Innovation Director for IT