Case Study: ACTIVE Network achieves 250% year-over-year API transaction growth and boosts partners and revenue with TIBCO Software (Mashery)

ACTIVE Energizes Event Participation and Revenue with APIs

ACTIVE Network, the global marketplace for activities and events that connects participants and organizers and manages participant and event data, needed to turn an underused API into a strategic, scalable asset. The company lacked internal resources and expertise to fully implement, secure, and monetize its API, wanted to replace ETL systems with API-driven exchanges, and sought a cost-efficient solution that could scale with global growth.

ACTIVE partnered with TIBCO Mashery to launch the ACTIVE Access Platform—exposing 42 APIs and 17 apps through a Mashery-powered developer portal, automated onboarding, and a dedicated developer support team. The move attracted hundreds of partners (from niche sites to PGA and Eventful), enabled affiliate monetization (99% of partner value via the API), and drove a 250% year‑over‑year increase in API transactions, 5–10% monthly growth for top partners, and a 130% year‑over‑year increase in site visitors by year two, while improving security and operational efficiency.

ACTIVE Network

Kristin Carroll

Vice President of Corporate and Consumer Marketing