Case Study: AA Ireland achieves rapid pricing optimization and real-time predictive analytics with TIBCO Software

AA Ireland Builds Easyto-use Predictive Models with New Analytics Platform

AA Ireland, a provider of home, motor, and travel insurance that handles over 140,000 car breakdowns a year, faced shrinking margins in motor insurance and needed smarter ways to segment customers, optimize pricing, and align marketing and call‑center capacity. The business wanted faster, more sophisticated predictive models to understand customer value, prevent fraud, and steer profitable growth without long IT lead times.

The company implemented TIBCO Spotfire, trained analysts quickly, and had its first model in three months. By putting analytics in business users’ hands, AA Ireland now runs real‑time pricing analytics, simulates the impact of discounts on volume and profitability, models fraud and customer segmentation, and forecasts call‑center demand—cutting model deployment time from about a year to months and enabling faster revenue and profit optimization.

AA Ireland

Colm Carey

Chief Analytics Officer