Case Study: Parkland achieves a trusted, single source of station data with TIBCO EBX

Parkland Powers Sustainable Growth with Comprehensive Data Management

Parkland, an independent supplier and convenience‑store operator serving Canada, the US and the Caribbean, faced fragmented retail station information spread across multiple systems that blocked its goal of becoming data‑driven and delivering personalized offers. To create a single trusted data foundation for close to 1,850 retail gas stations, Parkland selected the TIBCO EBX master data management solution hosted on AWS (integrating Amazon Aurora and Amazon S3).

TIBCO EBX implemented a centralized MDM system with role‑based access control and automated approval workflows, giving stakeholders one source of truth and the ability to capture roughly 350 attributes per location. The TIBCO EBX solution—backed by AWS security and professional services—improved data accuracy, accessibility and governance, sped delivery times, and enabled better business decisions across Parkland’s operations.

Parkland

Kshitij Sharma

Director Digital