Case Study: Jumbo achieves unified customer data, GDPR compliance, and increased loyalty with TIBCO EBX

Jumbo Puts Customers First and Increases Loyalty with Master Data Management

Jumbo, one of the largest supermarket chains in the Netherlands and Belgium, needed to unify rapidly growing customer, product and location data after acquisitions (including La Place), new touchpoints, and the rollout of a personalized loyalty program—while ensuring GDPR compliance. To gain centralized control and a 360-degree view of customers and products, Jumbo selected the TIBCO EBX master data management platform.

Working with TIBCO Business Partner Systemation, Jumbo implemented TIBCO EBX across multiple domains, bringing customer and location domains live within six months and using Systemation’s EBX accelerators to reduce lead time and costs by up to 30–40%. The solution delivered a seamless, GDPR-compliant loyalty launch, fewer customer-data errors and inquiries, faster onboarding of new data sources, and a scalable single source of truth that now supports broad data governance, analytics and personalized customer experiences.

Jumbo

Rudy Vonken

Manager Data and Solutions