Case Study: Hong Kong Mass Transit Railway achieves streamlined data governance and real-time customer insights with TIBCO EBX

Hong Kong Mass Transit Railway Improves Passenger Services and Internal Operations with an Agile Data Fabric

The Hong Kong Mass Transit Railway (MTR) faced increasingly complex, diversified data across its transport, property development, and retail marketing businesses and needed to streamline storage and access for memberships, campaigns, promotions, and purchases to gain faster, more accurate customer insights. To address this, Hong Kong Mass Transit Railway engaged TIBCO EBX, deploying EBX master data management alongside TIBCO Data Virtualization as part of an agile data fabric for a new Data Analytics Hub.

TIBCO EBX implemented the Data Analytics Hub with an online data catalog, business glossary, and self‑service web interface, building the solution in under six months. The platform strengthened data governance, enabled real‑time analytics and faster responses to business needs, and gave employees trusted, easy access to data—supporting more targeted marketing and improved mobile-app experiences for nearly one million users, with measurable gains in data quality, reuse, and decision speed.

Hong Kong Mass Transit Railway

Ted Suen

Chief Information Officer