Case Study: Sensis transforms from print to digital with TIBCO Cloud Mashery

Transforming a Business Without Reinventing the Wheel

Sensis, the Australian company behind the Yellow Pages and White Pages, faced the challenge of transitioning its print-based directory business to digital in order to compete with online search competitors. To remain relevant, they needed to extend their advertiser reach through strategic partnerships and enable external innovation by opening their data to developers. They turned to the vendor TIBCO Cloud™ Mashery for an API management solution to power this transformation.

TIBCO Cloud™ Mashery implemented a hybrid API management solution that provided security, flexibility, and a single platform for all API-based experiences. This enabled Sensis to successfully launch its SAPI program, resulting in over 3,500 registered developers and more than 50 productized applications. The solution also facilitated partnerships with over 15 external publishers who run exclusively on Sensis' API, expanding their digital reach and providing valuable analytics to advertisers, which increased ROI.

Sensis

Norbert Herrmann

Senior Manager, SAPI + Search, Sensis