Case Study: Rotten Tomatoes achieves triple-digit API growth and faster partner onboarding with TIBCO Cloud™ Mashery

The Rotten Tomatoes API Getting a 5-STAR REVIEW from Partners and Developers

Rotten Tomatoes wanted to scale its private API program to better serve entertainment partners and developers, but manual onboarding, legal bottlenecks, and limited resources made growth difficult. The company needed a more agile way to expand its API-driven partnerships, and it chose TIBCO Cloud™ Mashery for API management.

With TIBCO Cloud™ Mashery, Rotten Tomatoes launched five public APIs and a branded partner portal with standardized terms, faster key access, and developer documentation. The results included a 370% increase in API key distribution, more than 378% quarter-over-quarter traffic growth, partner onboarding time cut from months to days, reduced customer inquiries, and expanded integrations with major players like Apple, Comcast, Dish, and Google/YouTube.

Rotten Tomatoes

Lily Liang

Product Manager