Case Study: Rovi Corporation grows revenue-generating B2B partnerships with TIBCO Cloud™ Mashery

Rovi’s API Powers New B2B Partnerships

Rovi Corporation wanted to expand its digital entertainment services through new B2B partnerships and faster innovation, but needed a way to manage and expose its Cloud Services APIs more efficiently. It used TIBCO Cloud™ Mashery to provide API management infrastructure for its public developer program and partner integrations.

With TIBCO Cloud™ Mashery, Rovi Corporation was able to redeploy engineering resources from API management to building core services, while speeding partner onboarding and engaging the developer community. The result was more strategic partnerships, quicker integrations, and award-winning API-powered devices, including successful experiences like Simple.TV.

Rovi Corporation

Tameez Sunderji

Senior Product Manager, Rovi