Case Study: JamBase achieves API revenue growth and wider mobile reach with TIBCO Cloud Mashery

Opening an API for Mobile Reach and Monetization

JamBase, a service connecting music fans with live local music, sought to expand its reach into the mobile space and monetize its data by offering an API to external developers. As a small company, it lacked the resources to build and manage a secure, scalable API program in-house, which was a costly and time-consuming challenge. They turned to the vendor TIBCO Cloud™ Mashery for an API management solution.

TIBCO Cloud™ Mashery provided a managed API platform, which included a customizable developer portal and tools like API Packager for tiered pricing. This allowed JamBase to easily open its data to developers and generate revenue based on API call volume. The results were significant: the API became a key revenue generator, and after implementing Mashery I/O Docs, JamBase saw a 40% increase in new developer registrations and a nearly 100% decrease in customer service inquiries, greatly extending its brand's reach.

JamBase

Sabrina Schulz

CEO, JamBase