Case Study: Macy's increases mobile conversions and scales digital traffic with TIBCO Cloud™ Mashery

Macy’s Directs Millennial Traffic with TIBCO Mashery

Macy’s needed to scale and optimize its growing mobile experience as traffic shifted from desktop to mobile, while also improving API visibility, documentation, security, and performance for its developers and customers. The retailer turned to TIBCO Cloud™ Mashery to support its API management needs and help deliver faster, more reliable mobile services.

Using TIBCO Cloud™ Mashery Cloud and later TIBCO Mashery Local, Macy’s streamlined API traffic, reduced system hops, and improved response times across mobile and in-store digital experiences. The solution helped speed up innovations like image search and faster checkout, and Macy’s reported an increased conversion rate plus better planning for peak holiday traffic through Mashery reporting and monitoring.

Macy's

David Moyer

Head, API Management