Case Study: Keep accelerates mobile app engagement with TIBCO Cloud Mashery

Keeping Customers Delighted and Engaged with Mobile APIs

Keep, a mid-market retail and data services company, wanted to extend its commerce discovery platform to mobile to allow customers to access its rich content anywhere. The challenge was building a dedicated iOS app with a scalable and secure data API without diverting its small engineering team's focus from creating an excellent user experience to managing back-end infrastructure.

The company implemented TIBCO Cloud™ Mashery for API management. This solution provided a secure, scalable endpoint and handled critical functions like traffic management and authentication, allowing Keep's developers to focus on the app. The results were significant: the iOS app became one of the most popular in its iTunes category, mobile engagement skyrocketed with interaction rates increasing over 100%, and the API handled over 7.5 million calls in the first month. TIBCO Cloud™ Mashery cut development time and enabled rapid, secure mobile expansion.

Keep

Joe Predham

Mobile Lead, Keep