Case Study: IHG achieves faster partner onboarding and revenue growth with TIBCO Cloud™ Mashery

IHG Grows Partners, Revenue, Average Order Size Fast delivery of partner program to support customized travel experiences

IHG, which owns more than 4,600 hotels across 11 brands, needed a faster way to onboard partners and grow its international affiliate program while maintaining customer loyalty. Its existing B2B feeds were cumbersome, partner requirements excluded smaller and international companies, and the company needed to stay ahead of technology trends and improve the experience for affiliates and travelers. IHG turned to TIBCO Cloud™ Mashery for API management and portal capabilities.

TIBCO Cloud™ Mashery helped IHG launch a dynamic developer portal and manage five content-rich APIs across brands, supported by strategy services that included a gap analysis and market research. The solution cut time to market to just a few months and transformed partner onboarding from one partner per quarter to less than one day. As a result, IHG grew to nearly 100 partners, achieved a 27% year-over-year revenue increase, and saw a 37% increase in average order value.

IHG

Ryan Hudgins

Manager of Affiliate