Case Study: Affin Hwang Capital improves customer experience and accelerates open banking with TIBCO Cloud™ Mashery

How Affin Hwang Improved Customer Experience with Open Banking

Affin Hwang Capital, a Malaysian asset management firm, was looking for ways to improve customer experience, increase intimacy with customers, and bring new digital services to market faster through an open banking approach. To support this shift, the company turned to TIBCO Cloud™ Mashery and TIBCO Data Virtualization to better use its siloed data and enable secure partnerships with fintech startups.

TIBCO Cloud™ Mashery helped Affin Hwang Capital manage APIs as a product, securely share data, and stay aligned with financial regulations. Combined with data virtualization, the solution gave analysts real-time access to unified data, helped identify new customer segments, and improved sales leads, supporting the firm’s broader digital transformation.

Affin Hwang Capital