Case Study: ACTIVE.com drives 250% API transaction growth with TIBCO Cloud™ Mashery

Getting ACTIVE on the Field and in the Cloud: Using APIs to Power Activity and Empower Partners

ACTIVE.com, the global marketplace for activities and events, wanted to get more value from an existing API but lacked the expertise and resources to fully develop, secure, and monetize it. The company also needed a scalable way to replace ETL systems, improve IT efficiency, and support growth across its cloud infrastructure.

ACTIVE.com turned to TIBCO Cloud™ Mashery to build and manage its open API platform, streamline developer onboarding, and enable secure partner access and monetization. The results were strong: ACTIVE added hundreds of partners, saw a 250% year-over-year increase in API transactions, and grew website visitors by 130% year over year, with API-driven activity accounting for 99% of the program’s value.

ACTIVE.com

Kristin Carroll

VP, Corporate & Consumer Marketing