Case Study: FoodEssentials achieves 120x more API calls and faster developer adoption with TIBCO Cloud™ Mashery

From Small Company to Nutrition API Powerhouse: Developer Outreach as the Great Equalizer

FoodEssentials, a mid-market healthcare data services company, possessed a robust nutritional database but lacked the brand recognition and developer resources to compete with larger enterprises. Their challenge was to effectively launch and market their LabelAPI to developers in time for a major industry hackathon, requiring both a technical solution and strategic outreach support from a vendor.

The company partnered with TIBCO Cloud Mashery (then Intel Services) and utilized its Mashery Developer Outreach Services. TIBCO Cloud Mashery provided a rapid implementation and a comprehensive developer experience (DX) audit, which optimized their API portal and documentation. This solution enabled FoodEssentials to successfully demo at events, leading to a partnership with Aetna’s CarePass. The results were significant: a 120x increase in API calls, nearly 100% fewer customer service inquiries, and over 30 apps built on their API.

FoodEssentials

Anton Xavier

Co-Founder and CEO