Case Study: Desigual achieves an unlimited shopping experience with TIBCO Cloud™ Mashery

Desigual designs unlimited shopping experiences Empowers retail staff, provides more personal customer experiences

Desigual wanted to create an unlimited shopping experience with a single view of customers, products, and stock, but its complex point-to-point architecture made it hard to deliver real-time service across channels. The company turned to TIBCO Cloud™ Mashery and related TIBCO services to improve customer relationships, support staff, and expand digital and third-party capabilities.

TIBCO Cloud™ Mashery helped Desigual rethink its architecture and support the DSOUL application, giving staff one view of catalogs, purchase history, and real-time stock data. The result was faster decision-making, scalable handling of high traffic, and new upselling tools like assisted shopping and smart fitting rooms, contributing to almost 2% of in-store sales in four main European markets and about 20,000 API calls per day.

Desigual

Eduard Ponce

Architecture Coordinator