Case Study: Caesars Entertainment achieves personalized guest experiences with TIBCO Cloud™ Mashery

Caesars Entertainment delivers a fully connected guest experience

Caesars Entertainment, the gaming and entertainment leader, needed to move beyond legacy point-to-point integrations so it could share data across its multi-cloud environment, improve agility, and deliver more personalized customer experiences. It turned to TIBCO Cloud™ Mashery, along with TIBCO Cloud Integration, to support its hybrid environment and connect systems more effectively.

Using TIBCO Cloud™ Mashery, Caesars implemented API-led integrations that enabled faster reuse, a unified customer profile, and more consistent experiences across digital and physical channels. The result was quicker time-to-market, real-time offers, faster check-in, and more personalized services such as tailored leaderboards and the Ivy mobile concierge, helping create a fully connected guest experience for Caesars’ 115 million annual guests.

Caesars Entertainment

Nanda Reddy

Chief Enterprise Architect