Case Study: Barrière transforms guest and sales operations with Thynk.Cloud

How Thynk Helped Transform the Barrière Group's Digital Journey

The Barrière Group, a French leader in luxury hotels, casinos, and restaurants, faced challenges with an outgrown and unsuitable legacy CRM system. This led the company to rely on inefficient spreadsheets to manage operations. Seeking a modern solution to streamline and personalize the customer experience while simplifying back-office work, they discovered the Thynk platform.

Thynk provided a flexible and intuitive CRM solution that was seamlessly integrated. The platform is now the core system for Barrière's 300 users, empowering teams to manage bookings and enhance customer interactions. The implementation has generated an impressive 30-40% of the group's sales, with the customer praising Thynk's flexibility, customization capabilities, and cost-effectiveness.

Barrière

Emmanuelle Anglade

Managing Director