Case Study: Bilderberg Hotels unifies Sales and MICE operations with Thynk.Cloud

Bilderberg Hotels unifies 11 properties with Thynk.Cloud

Bilderberg Hotels, a hospitality group with 11 properties in the Netherlands, faced challenges with fragmented systems and siloed Sales, Reservations, and MICE teams. Their legacy tools did not support cross-property collaboration, especially after switching to a new PMS. They needed a centralized solution and selected Thynk.Cloud for its ability to integrate via an open API.

The solution from Thynk unified sales and MICE operations into a single system, providing visibility across all properties. This integration led to improved communication, automated revenue transfers, and time savings. Bilderberg Hotels developed custom dashboards for smarter sales tracking and implemented automated workflows, such as a lead generator that reactivated past opportunities. Thynk provided a scalable, data-driven platform that prepared the teams for future industry shifts while maintaining a personal guest experience.

Bilderberg Hotels